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SEO Audit Services UK
Find Exactly What's Holding Your Site Back
A senior-led SEO audit that examines your technical health, content, authority and visibility in Google, Maps and AI search, then hands you a fix list ordered by commercial impact. No automated PDF. No jargon.
The Problem
Your Site Might Be Working Against You
Most underperforming websites don't have one big problem. They have thirty small ones: pages Google can't find, titles that match nobody's search, content thinner than competitors', and technical debt from every redesign since 2019.
The symptoms are familiar. Traffic flatlines while competitors climb. You rank for your brand name and little else. Enquiries come in bursts you can't explain or repeat. Your last agency report celebrated "impressions" while the phone stayed quiet.
Signs You Need an Audit
- Organic traffic has stalled or is falling and nobody can say why
- You rank for your business name but not for what you sell
- A redesign or migration happened and traffic never recovered
- You're paying for SEO but can't connect it to enquiries
- Competitors outrank you and you don't know what they're doing differently
What Our SEO Audit Includes
Six Angles, One Clear Picture
Technical Crawl and Index Review
We crawl your site the way Google does: index coverage, crawl waste, redirect chains, broken links, Core Web Vitals, mobile rendering and server behaviour.
On-Page and Content Analysis
Every key page checked against search intent: titles, headings, content depth, entity coverage and internal linking, benchmarked against whoever ranks now.
Authority and Link Profile
Your backlink profile examined for strength, relevance and risk. Toxic links flagged, competitor link gaps identified, digital PR opportunities mapped.
Local and Maps Visibility
Google Business Profile health, categories, review velocity, citation consistency and Map Pack positioning for your money searches.
AI Search Readiness
How AI systems see your brand: whether ChatGPT, Gemini and AI Overviews can find, understand and cite you, and which structured facts you're missing.
Competitor Gap Analysis
Three competitors who outrank you, pulled apart: what they rank for that you don't, where their authority comes from, and which gaps are winnable.
Our Audit Process
From Access to Action Plan in Five Steps
- 1
Discovery Call
A 30-minute call to understand your goals, your market and what "working" looks like. We confirm access to Analytics, Search Console and your CMS.
- 2
Data Gathering
Full site crawl, Analytics and Search Console exports, rank tracking baseline, backlink pull and AI visibility checks. Evidence before opinion.
- 3
Senior Analysis
A senior specialist reviews every finding by hand: what matters, what's noise, and what each issue costs you in visibility and enquiries.
- 4
Prioritised Roadmap
Findings become a roadmap ordered by expected commercial impact against effort. Quick wins first, structural work sequenced sensibly.
- 5
Walkthrough Session
We present the audit on a call, answer everything, and leave you with a document your team or any agency can implement.
Deliverables
What You Actually Receive
Not a 90-page automated export. A document written for decisions: what's wrong, what it costs you, and what to fix in which order.
- Written audit report covering technical, content, authority, local and AI visibility
- Prioritised action list ordered by commercial impact
- Quick wins your team can ship this week
- Competitor gap summary with winnable targets
- Measurement baseline so future work can be judged honestly
- 60-minute walkthrough call with a senior specialist
Is This For You
Who Gets Value From an Audit
This Is For You If
- You want an honest diagnosis before committing to a retainer
- Your in-house team needs a senior second opinion and a plan
- Traffic dropped and you need to know why, fast
- You're about to redesign and want a pre-migration baseline
This Is Not For You If
- You want a free automated scan dressed up as strategy
- You've already decided the answer and want a report that agrees
- Nobody will implement the findings
Related Services
What Usually Comes Next
Technical SEO
We implement the technical findings: crawl, index, speed and architecture fixes, developer-ready.
Learn moreLocal SEO
If the audit shows local opportunity, we build your Maps and local search presence as one system.
Learn moreSEO Consulting
Your team implements, we direct: strategy, QA and senior oversight month to month.
Learn moreAreas We Serve
SEO Audits for Businesses Across the UK
FAQ
SEO Audit Questions, Answered
How long does an SEO audit take?
Most audits are delivered within 10 working days of kickoff. Larger or multilingual sites can take up to 15 working days.
What do I actually receive?
A written report covering technical health, on-page relevance, content gaps, authority and local/AI visibility, plus a prioritised action list ordered by expected commercial impact.
Is the audit just an automated report?
No. We use crawler and analytics data as evidence, but every finding is reviewed by a senior specialist who explains what it means for your business and what to fix first.
Do you implement the fixes?
Yes. You can hand the roadmap to your own team, or we can implement it as a project or as part of an ongoing growth plan.
Will the audit show what competitors are doing?
Yes. Every audit includes a competitor gap analysis: who outranks you, for what, and which of their advantages you can realistically close.
Does the audit cover AI search?
Yes. We check how AI systems currently represent your brand and which structured facts, citations and content you'd need to be cited accurately in AI answers.
Start With Evidence, Not Guesswork
Book a free mini audit and see the biggest opportunities on your site before you commit to anything.